Wednesday
13May2009

What Is Social Media (and why should you care?)

By: Beth Heilman 

Seems you can't turn on the news these days or open the home page on your favorite web browser without something being said about social media and the effect it's having in communicating on the internet.

But what is social media?

You've probably heard of social media websites like Facebook, MySpace and Twitter, right? These are the online communities where people share information like photos, videos and their favorite recipe for carrot cake. Well, initially that may have been true, but not anymore.

The social media platform has done for marketers and business people what could never have been imagined just 20 short years ago.

It has connected, on a global scale, products and customers in exactly the same way the door-to-door salesman used to connect in his neighborhood territory.

Fortunately for the sales guy or gal of today who uses social media marketing, the ability to target their chosen audience through the online groups and forums they frequent gives them the ultimate edge over the hit-and-miss of yesterday's marketing.

Let's use Facebook as an example. The number of targeted groups available is amazing. There are groups for Formula One race car enthusiasts, parents of Autistic kids and tons of groups catering just to Real Estate professionals, Investors, Forex Traders. I could go on for days.

The point is, social media is EVERYWHERE.

There is a group or on-going discussion for nearly every topic you can imagine. And there is a target market that can benefit from your product or service within that group. The important thing to remember is to help people solve their problems and provide tons of valuable information for them.

Unfortunately What happens many times is that marketers on the social media sites don't know how to play well with others. They jump right in and immediately start "pitching their deal" and shoot themselves in the foot before people barely know who they are.

Would you want to do business with anyone who is only interested in separating you from your money without the faintest idea of who you are and what you truly need? Nope, me either. But it happens all the time when people use the social media platform for their marketing.

A place I've found that teaches how to do Social Media Marketing right is Renegade University. It's a free online resource that teaches even the newest of internet newbies how to attract business to them using Social Media and many other internet marketing techniques.

So to answer our original question, what is social media?

It's the internet version of an offline networking group or a business mixer. What makes it so powerful is the global reach it has. Do it right. Put the other person first. Provide value to your online community and you'll have more business than you can handle. And that's a very nice place to be.

Beth Heilman

Internet Network Marketer, Renegade Professional Super Guide, Stay-At-Home Mom and Real Estate Agent in Las Vegas for nearly 18 years, Beth Heilman specializes in “Moving Offline Marketers Online”.

Her experience in the offline Real Estate world coupled with the love of all things related to Internet Marketing helps you to create your own dynamic marketing system tailored specifically to your business and your expertise.

Beth’s philosophy is “do what you love, do it for the right reasons and the money will follow”. Following that rule made her a multi-million dollar producer and she wants the same for you. Visit Beth at The HomeBizNetwork.com and HomeBizHearts.com.

Wednesday
13May2009

What is Social Media To You And Your Network Marketing Business?

By: Donna Wells

Let me be the first to ask you, "Do you know what is social media?" I mean do you really know what it is?

If you don't understand what I'm asking, I can completely understand. Let me be the first tell you, before I began learning the the realms of social media, I didn't understand social media either.

Honestly, when someone first asked me "What is social media?" I thought it was a place on the internet where people mixed and mingled. And that's it. Nothing more.

But I'm came to find social media is more than just a place on the internet where people mix and mingle.

It's actually a form of communication. People from far and wide come together to collaborate with each other about anything. It could be from the children playing outside to business partners collaborating on projects.

In all honestly, it is based on your approach. If you approach social media as a mix and mingle place, that what it is... But, if you approach social media in stance of networking, now that's a completely different ball game.

And social media is a ball game that can be truly rewarding.

Rewarding in a since, where social media can bring potential clients and partners to you and your network marketing business. And you know the best part, the clients and the partners will be excited about you and what you have to offer!

And I can truly attest to that.... As a network marketer, I've been able to take my offline network marketing business to the streets of the online market. And just set it free to what ever avenue it takes.

And you know what, that avenue led me to meet and collaborate with clients, and partners from far and wide. You know, it's truly been rewarding.

In all honesty, It's has been without a doubt, breath taking, because it has allowed me to take my network marketing business to a completely different level. When I say a different level, I mean a different plateau. (Plateau meaning a higher ground.)

And its all because I learned the answer to... "What is Social Media?"

Social media has facilitate a growth for my network marketing business that I never considered . In my opinion social media has taken everything by storm because it has allowed the progression of communication like no other.

So, if your looking to communicate with potential clients or partners on the social media forum, I encourage you to learn the answer to "What is social media?"

Just Remember: Social media can be real boost for your network marketing business if it's done properly!

 

Donna WellsDonna Wells iis a internet educational network marketing mom whose devoted to helping network markers define their commonality with clients. And turn that commonality into profit. To learn more about the network marketing mom and what she teaches come to her home where network marketers learn how to evolve into solution providers at WellsBlueprint!

 

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