What is Attraction Marketing in Network Marketing?
Wednesday, September 17, 2008 at 07:05PM There is a big difference between the way most distributors do network marketing and the way distributors who practice attraction marketing do network marketing.
This difference could literally be the missing “key” you are looking for to unlock success for you and your business.
The Traditional Selling Network Marketing Approach
Most distributors in network marketing approach their business from the perspective of someone practicing traditional selling.
This type of selling is taught in almost any typical sales book.
In traditional selling you must:
- First identify a prospect for your business.
- The second step is to qualify that prospect to see if they are truly a good prospect.
- The third step is to have the prospect see a presentation of your products and services. The final step is to handle all objections and close the prospect.
The problem with this type of approach is that there are a number of areas where you can waste a lot of unnecessary time.
Remember we only get paid when we submit completed paperwork for product sales! Anything else that we do does not make us money.
There is a time investment in identifying and generating leads. There is a time investment in qualifying prospects. There is a time investment in doing a presentation. There is a time investment in handling objections and closing the prospect.
What if you go through this entire process but you are unable to overcome that lead's objections and close them?
You have just completely wasted all of that time and energy and will receive no financial compensation for your efforts.
The Attraction Network Marketing Business Approach
Think about the way many of the other products you buy are sold.
Take for example, personal development books. Typically you receive a recommendation of a good book from a third party source.
How do you go and buy that book? You might go to your favorite bookstore, look for the book and purchase it. Maybe you might search for the book online, find it and purchase it there.
The point is, you seek out the book, find it and make the purchase.
Does anybody have to qualify you for the book? Do they have to give you a presentation on how good the book is? Do they have to handle your objections about the book? Of course not!
They don’t have to do these things because you have already sold yourself on the book.
Internet Attraction marketing is applying this same principle to your Internet network marketing business. Instead of trying to convince people that your business is right for them, you develop resources that pre-sell your business to your leads.
As a result, your prospect makes his or her own decision on the business opportunity without your involvement.
Advantages of Attraction Marketing
This reduces rejection because when you have a good attraction marketing system in place, the prospect will make the intitial decision of whether or not they are interested without your involvement.
This frees up the time that you spend with prospects who have no interest in what you offer and allows you to spend more time with leads who are legitimately interested in your products or business opportunity.
This is why attraction marketing is becoming the MLM and network marketing lead generation method of choice for many network marketing distributors.
To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.
