Network Marketing with Magnetic Sponsoring and The Renegade

By: Eric Walker

Truth moment - for social media marketing success, everything is contingent on the creation of high quality content.

This is content that speaks to your audience – it naturally serves their biggest problems, addresses their largest needs, and is seen as not overly promotional. That’s the first important criteria. 

It’s also very important to be using proper keyword research (using keywords that appeal to your audience, and appeal to the search engines), and includes links that point – referred to as “inbound links” – to your most desired content real estate locations such as a blog. Social Media Marketing and Social Media Networking Work Together

The following is an example of how Social Media Networking and Social Media Marketing can work together:

You have a profile at Digg. You regularly Digg other people’s content and you have left comments and promoted other people’s content because you have seen value in it. You’ve also made relationships inside and outside of Digg with like-minded people.

This group of like-minded people is known as a network. Each person in this network has their own network and so and so forth.

So when you have high value content of your own, you go to Digg, and submit that content. People in the network that you’ve established vote for it.

And when people (a lot of people) vote for your content, it’s determined to be socially relevant. And the votes serve as evidence for the search engines. More and more, search engines are looking to social bookmarking sites like Digg or Social Median for social evidence. This can have a favorable outcome for content on the search engines.

Not Getting “Votes” With Your Social Media Campaigns?

It’s one of two things:

1. You haven’t properly socially networked to make relationships and entered into “agreements” that help emphasize the worthiness of your content. So no matter how good it is, it won’t reach social buzz status.
2. Your content doesn’t meet a need, fill a gap, or address a problem. Focus on really good content that speaks to your audience – not cookie cutter “review” content – but content that really speaks to your audience, like the kind of content that people look to for answers.

Checkpoint:

• Does your social media content meet one of the three Es?

• All content submitted to the social bookmarking locations will either be Educational, Enlightening or Entertaining?

Social Media Marketing Meets Search Engine Optimization

Continue syndicating your content to the various social media channels where you have properly socially networked, and established a community.

Again, this is important because it will increase your content’s visibility with votes and comments and then suddenly you’re going to rank for your keywords on the search engines.

This happens for two reasons:

1. You have more and more incoming links because you’ve socially bookmarked your content at various locations; you’ve syndicated your content at social media sharing locations and linked back to your main central hub, and finally, in some cases, other people will link to your content if they see it demonstrate a high value of quality.
2. This creates a social buzz thus rendering the content humanly relevant, which the search engines are increasingly responsive to.

This is where SEO evolves into social media, or vice versa. It’s also why using Social Media Networking to assist your Social Media Marketing is crucial to harnessing the power of attraction marketing as a whole.
This is exciting because you don’t have to focus so much on pure SEO.

Focus on your audience, prospects, customers, joint ventures and business collaborations by doing what you should be doing best – delivering high quality informational content to the people who need it.

This article was written for you to further understand the relationship between social media networking and social media marketing so you can use them to form a synergy of interconnectedness to significantly increase exposure to your content. If you do this enough, you will wear a path for your prospects and customers into your sales funnel process.

Need more guidance with HOW to create attractive content that pulls, and how to set up winning social networking profiles? Get the attraction marketing training you need at Renegade Professional.

Eric Walker - Social Media Marketing EnthusiastEric Walker is a social media marketing enthusiasts. He understands the interconnectedness between social media marketing and social media networking. The two have to work together in this new era of marketing on the social web. For more information about the Yin Yang of Social Media Marketing and Social Media Networking, Eric recommends Social Media Science.