Network Marketing with Magnetic Sponsoring and The Renegade

By Mike Klingler

I've gotten a lot of questions about PPC Domination, a course recently released from Jim Yaghi and Mike Dillard, training you on the ins and outs of using Pay-Per-Click advertising (focusing on Google Adwords, of course).

Jim Yaghi is the in-house PPC guy for Mike Dillard's Magnetic Sponsoring company--and he knows his stuff about PPC.

In PPC Domination, Jim doesn't just show you how to set up a Google Adwords campaign (like we do in the Renegade Professional training program) he goes deeper, showing tricks that few people know about... that he's discovered recently.

For those of you who are new to Lead Generation, you may wonder, what IS PPC (Pay-per-click advertising)?  In short, that's the ads you see on the right side (and at the top) of Google when you search for a term.  You pay for these ads, which is different than the results you see displayed on the left side that go down the page, which are free (this is called SEO Traffic).  Generating 'free leads' through SEO is the topic of the training program I described the other day, called SEO Networker.

Why pay for PPC if you can get Google to display your stuff free?

Because you have more control.  While there are other factors, in theory if you pay more than someone else for a search term you can come up at the top (or near the top) and get exposure, which generates leads and sales.  In order to get ranked in the free area, it takes a little more planning. 

That's the common belief, though this isn't 100% accurate.  There is A LOT of planning with PPC, unless you want to lose your shirt.  Most people lose a lot of money trying to make PPC advertising work.  It's hard work to know how to create a complete marketing plan that is successful.

How Can Jim Yaghi and Mike Dillard Claim that their PPC Domination Class Can Help You Generate Free Leads?

If you do the work and put together a thorough marketing strategy you can generate free leads with PPC.  You can actually make money with PPC marketing.  This is done through what's called a Funded Sponsoring Proposal.  This allows you to immediately make money through a sales page (or some kind of sales process) so that the cost of the PPC advertising is offset by the immediate sale it generates.

I've been asked if I recommend PPC Domination to our students...

Though I haven't taken the course, I do recommend the course to anyone who is not already deep into a course they've already purchased or are committed to.  But if you're ready for a training program (you should always be learning) I highly recommend PPC Domination

Is PPC or SEO Better?

There is a big debate from both sides about which is better for network marketing lead generation:  PPC or SEO...

Both sides have a strong argument and each have their own set of Pros and Cons.

The quick comparison list looks something like this:

Pros of PPC:

Fast results.  You put up an ad and can usually see it getting clicks within hours.

Easy to track.  You can easily and quickly see how many people click on one ad vs. another.  This allows you to optimize your campaigns and know which key words to use in your marketing.  This is a good trick to know what key words to use in your SEO marketing as well.

Cons of PPC:

It can cost you a lot of money figuring out how to make it work.  You can't expect to throw up and ad and be in profit.  While you may generate leads quickly, they may cost you more than they make until you master the other aspects of marketing (like lead capture page, sales page, etc).

It's competitive..  I don't care what anyone tells you, the more people that do PPC, the more difficult it gets to succeed at it.  That's because it is based on an 'auction' system.  This means that you are bidding against other marketers in your field competing for the top positions.  If you can't get on the first page your ads will rarely be seen.  If you have to settle for being on the 2nd page or even further down the list, you have to manage a lot of campaigns, which can be very time consuming... because if you're not on page one it is unlikely one ad is producing much.  So to compensate you have to manage significantly more PPC ads. 

Learn about the PPC Domination Course

Pros of SEO:

It's free.

You can easily brand yourself.  In other words, you can use video, blogs, photos, etc for a very personalized touch so that your prospects who find your SEO content get to know you before they get on your list. While you can use video and 'branding tools' with PPC, SEO offers a much richer relationship building experience. 

Cons of SEO:

Not as immediate as PPC.  Although I would argue in defense of SEO that an immediate result with PPC that is costing you a fortune (when at first you don't know what you're doing) it can be a lot safer to learn on an SEO marketing plan.

Both have their merits.  I suggest everyone try both.  Depending on your personality and strengths, one may suit YOU more than the other.

Let me know if this article helped or if you have any questions please post them below.

Learn More About the SEO Networker Training

Partners in success!

Mike Klingler

P.S. Are you a beginner getting started online?  To access an ongoing PPC and SEO Training with a coach and access to a mastermind team who works together to support one another, join the Super Guide Attraction Marketing Community.