Perry Marshall Knows Exactly What Your Problem Might Be...
I received this email from Perry Marshall and feel that his message here is one that everyone in business should reminded about...
I have a friend named Mike Van Norden
(radio publicity genius, you might know of him) who's a rabid, incurable Van Halen fan, loves Eddie's wicked guitar.
Finally Mike couldn't stand it anymore and he dropped a couple grand on a Charvell guitar and a Peavey 5150 combo amp, just like Eddie Van Halen plays.
Then he hired a guitar teacher for some lessons, one who could play those Van Halen riffs.
He said, "OK bud, I want you to teach me how to play Spanish Fly, Eruption, and The Cradle Will Rock."
The guy looked at him like he'd just applied for Chief Astronaut on NASA's next mission to Mars. He said, "Son, it takes a guy 20 years to learn how to play those tunes right. You could learn "Back in Black"
in maybe a month... you think you could start with something a little more reasonable... like twelve bar blues or something?"
He tried for awhile, but discouraged and dejected, Mike eventually sold his gear at a pawnshop and went back to just being a fan.
Que Lastima!
The steepest part of any learning curve is the "spending time in the woodshed" part where you're not even good enough to have fun yet.
The business version of this is wanting to go from zero to ten grand a month in, like, 2 months. It's an easy story to sell but it doesn't happen all that often. It's hard to get excited about $400 a month from your e-commerce biz, but the funny thing is, that may well be the cornerstone of your long-term success.
I want you to guard against that. Celebrate small victories.
Make ONE dollar and raise a toast. Then make two.
My best buddy, Bob, lost his job with his wife 8 months pregnant and he had to scramble. I invented a methodology that got him three job offers in as many weeks. He still works at that job he landed, 3 years later.
Then I wrote this odd little report I give to my brand new Renaissance Club members, it's a document called:
"How to use Savvy Direct Marketing Techniques to Land a New Job, On Demand, Anytime, Anywhere, with No Begging, No Career Counseling and No Monster.com".
OK, so... why would a person like you who's trying to get RID of their job want information on how to find a new one?
Because.... as an entrepreneur, you're only at risk to the extent you couldn't land on your feet if something went wrong.
If you always, always know you that "hitting bottom"
never has to be worse than punching the clock someplace, you're bulletproof. The fear evaporates and you can make that first dollar without reservation.
Take my Renaissance Club Membership for a test drive ($29.95 / mo, you can cancel at any time and still keep the 5 CD's, 5 Special Reports and the Definitive Guide to Google AdWords) and get the job finder report as an instant download here:
http://www.perrymarshall.com/renaissance/adwords.htmIt's OK to be a beginner. Pick up that guitar and let the guy teach you how to play "Back in Black" and learn to love the simple power chords.
One day you may find, you love that guitar, and that Eddie Van Halen lick isn't as impossible as it once seemed.
Perry Marshall
