In network marketing there is always much heated discussion about the virtues of building your organization wide vs. building your organization deep. It is important to understand the philosophies behind the building strategies in order to choose which strategy you will employ in your network marketing business opportunity. There is a lot required in your Network Marketing training.
What is Wide Recruiting? What is Deep Recruiting?
Recruiting wide vs. recruiting deep refers to the placement of distributors in your organization.
There are two ways you can place recruits into your organization.
Wide Recruiting
The first way is to place recruits wide. Each recruit is placed directly under you. Each recruit you bring aboard represents a new line of sponsorship.
For example, suppose you generate 5 new leads this month who join your network marketing business and you decide to place them directly under you. These leads would make up 5 new lines of sponsorship. This is referred to as going 5 wide.
Deep Recruiting
The second way is to place recruit deep. This is where you take each recruit and place them directly under another distributor in your organization.
Typically when placing deep you will continue to place each new recruit under the recruit that is deepest in your organization.
For example, suppose you recruit 5 new leads this month. Each lead you recruit goes directly under the last distributor recruited. The first distributor recruited would go front line to you. The second distributor would go underneath the first one. The third would go under the second and so on. This is referred to as going 5 deep.
Building Recruiting Philosophies Vary By Compensation Plan
One of the primary factors in determining a building philosophy is the compensation plan you are using in your network marketing company. In some compensation plans you are forced to use certain lead generation systems .
For instance, in a 1up or 2up compensation plan, you are forced to recruit using a wide recruiting method based on the way the compensation plan is structured.
This is because in this compensation plan you only get paid on the production of distributors that are directly front line to you.
In a binary compensation plan you are forced to place those your own leads using a deep recruiting strategy. This is due to the way a binary plan is set up.
With a binary compensation plan there are two legs that you are able to build. Once you fill the first two spots, each new sponsored lead has to go under one of those two spots.
A matrix is similar to a binary in that you are limited as to how many recruits you can place wide.
The primary two compensation plans where you have options as to whether to recruit wide or recruit deep are the stairstep breakaway compensation plan and the uni-level compensation plan.
With a stairstep compensation plan, you can go unlimited wide and unlimited deep.
With a uni-level compensation plan, you can go unlimited wide and a certain number deep. However, some of the deeper positions pay out more money than some of the wider positions.
Recruiting Wide vs. Deep
The main advantage of building wide is that it spreads out your production so that your income isn’t cut off by production limits.
For example in some compensation plans you can only count a certain number of sales in a single organization leg in order to qualify for bonuses and certain positions in the compensation plan.
The main advantage of building deep is that you give your distributors incentive to stick around and build.
For example, if the strongest distributor is 5 levels deep, you have 4 other distributors that you can promote to. You can encourage those 4 distributors to get active so that they can enjoy some of the income being generated by the strong distributor.
The bottom line is you want to be balanced in your approach. Too many wide distributors is not good because it becomes difficult and you become the main go to person for all of these distributors.
Too many deep distributors is not good because you then begin to cut your income off as these organizations begin to hit certain production requirements. The key is you want to build wide and deep so you can enjoy the benefits of both.
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