Many business owners of today do not succeed in connecting their online home based business to the world that is offline. The meaning of this is that the business owner does not understand that online business can be promoted using offline strategies, or they lack the knowledge to make this happen for their particular situation. In reality, many offline promotional, advertising, and marketing strategies can be more than helpful to an online-based business.

It is very simple for a person who has an internet-based business to be stuck in the world of online marketing. Nevertheless, it is very important to be well acquainted with social networking, search engine optimization, and PPC campaigns for the success of your business. In addition, there are many cost effective ways to advertise and promote your business to a large number of possible clients. However, it is never a good idea for an online business to shun away from online marketing.

Place Your Ad HereThis does not mean that you should not do forms of offline marketing or other types of traditional advertising. In truth, what this really shows is that businesses that use many different forms and types of advertising tactics are the ones who are the most successful. Including different forms of offline advertising will only increase your chance of success and is an intelligent move to broaden your company's outreach to potential clients.

You need to keep in mind that not every offline adverting tactic will work for your particular online business. The main goal for this scenario is to find that ones that will work the best for you. There is a large enough list to try out such as post cards, radio advertising, ads in the newspaper, trade magazines, as well as conferences, tradeshows and many more. So just how are you going to find the best advertising platforms for your online business?

Just the same as you would with the online marketing you use, you look for the most cost effective and efficient forms of advertising and promoting. In using search engine optimization, you are not going to want to target a broad search of "cars" when you are trying to sell "vintage car auctions in New York."

The competition you would end up facing and the cost of this plan would be too high for you. In addition to this, the viewers you end up attracting might not even be searching for what you selling and will lose interest. They might have actually been looking for "car repair shops" or even "cars with great gas mileage" or another matter pertaining to cars.

Undoubtedly, the same rules will be applicable in working with offline marketing. You are going to want to target your customers in the best way possible, so you should try to reach them in places they will most likely be found and in an environment will they will be most attentive to what you are saying to them. What this does is lower the cost of marketing, while at the same time increasing you chances of reaching new customers.

Any method of offline marketing you choose to use must be clear in the way of showing tangible benefits for the business. Simply pouring money into advertising will not get you anywhere in the long run. What you really need to do is consider what you are really trying to get done, and then create a plan to attain that goal.

Are you trying to get a thousand new names to your emailing list to increase the number of potentially new prospects? On the other hand, are you trying to advertise and market some new service or item you are releasing? Are you trying to let people know about discounts for a limited time only to attract new customers in the hope of doing more business with them over time?

Whatever it is you are trying to do, you need to first off figure out what you want the end result to be. After that is done, you can discern which ways are the best to accomplish this goal. Finding ten to twenty worthwhile prospects you may want to get involved with a tradeshow or even a conference however, attracting the most views you can to your website might mean advertising on the radio or even a newspaper.

Keep your budget and goals in mind when you are selecting a marketing plan that will suit your needs best to the goals you are trying to reach. Always remember that an online business is not restricted only to online marketing. No law written or unwritten which states a website cannot use offline methods of marketing. So now is the time to increase your online business by using offline marketing and advertising tactics.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

Once you realize that effective online marketing requires some communication and a good ranking with the top search engines, you have to become familiar with two very different varieties of search engine marketing: search engine optimization (SEO) and pay per click advertising (PPC). The expense and time commitment required to operate a marketing campaign using each of these methods varies, so you have to learn about them both to determine what best fits your online home based business and advertising goals.

Optimizing for the Search Engines

There are two aspects of SEO: off-page and on-page. Off-page search engine optimization requires building links pointing to your site from other high valued sites as well as various other strategies that are done off of your actual website in order to boost your own search engine ranking. On-page optimization includes producing keyword rich content and correctly naming each page of the site.

When SEO is done right, you receive an increase of "organic" traffic, which simply means people find your website through the natural means of finding you in a search engine results listing. You do not pay anyone for your ranking and placement with the search engines, so it is considered a natural and organic product of your own optimization work.

What many people do not realize at first is that it takes some time to effectively use SEO marketing strategies. Just building a new keyword-rich site is not enough to get a very high ranking with the search engines. Most sites will work consistently with a site for a year or much longer to establish themselves on the top search engines results pages. That's because SEO takes some time to correctly develop and employ so that the search engines pick up on the value and relevancy of the site.

The Pay Per Click Option

While SEO campaigns are organic, PPC requires a financial investment to secure. Instead of appearing naturally on the search results pages as recommended site, pay per click makes you a paid advertiser at the very top of the search engine results pages for particular keywords. This means your links are separated out at the top of the page or along the side of the page, while organic (free) links show up down the center of the page.

If you are thinking it's like advertising in the local paper, you're wrong. It is a bit more complicated because you are not paying just to be placed on specific keyword results pages. What you are charged for instead are the individual clicks that your links receive. So, if no one clicks your link you won't be out much but if you become extremely popular with searchers it could get quite expensive. The highest bidders are the highest ranked.

Not every business can afford to do PPC right away since it is a financial investment, but once you do get to the point you can do so, the results are noticeable right away. That is why so many people enjoy running a PPC campaign: you don't have to wait months or years to see the results!

Another big difference between SEO and PPC is that you just lose your time when an optimization mistake is made, but you lose money and time with PPC mistakes. This is why you have to set up your landing page to the best of your capability so many of those paid for visitors will become paying customers or loyal future visitors. You also need to be very selective with your chosen keywords so you pull in the right visitors.

You can see now why this is a big choice to make. Do you stick with long term free results with search engine optimization, or spring for the expense of a pay per click campaign and short term results?

Use A Combination Of SEO & PPC

Or, why not take option three and go with a blended plan? You can optimize your site for search engine optimization and also bid on keywords. This allows you to keep within your advertising budget for the pay per click aspect while still getting the long term benefits of the site optimization. Which ones you use and when you use them will likely change with time. For instance, a completely new site might require a pay per click campaign just to make the statement it exists.

You may also choose to be heavier handed with PPC if your goal is to bring in immediate sales. SEO can still be used to slowly attract and convert paying customers over time.

You will see results whether you use PPC or SEO marketing strategies, but why not mix them together and have it all? The long term reputation that optimization gives you is a perfect companion to the instant results delivered by pay per click marketing.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

Getting started in the world of network marketing and MLM can sometimes be overwhelming. There are many questions that you are likely trying to sort through. What are the best products and systems? How can I develop and maintain my network? What are the best promotional methods? These are just some of the common questions, and this beginners guide will help you hit the ground running.

Find a Coach and a good Training Program

One of the first and most important things that you'll need to do is find either a mentor or coach that you know you can trust, or a solid training program or system that you can learn from. This is truly paramount, because nothing in network marketing is more valuable than knowledge through experience.

When you have a mentor or invest into a training system you will be able to learn the lessons that somebody else, and potentially many other people, have already put to the test for themselves. This will enable you to avoid many common mistakes, while also opening up the doors for you in terms of always having somebody else to bounce ideas off of.

Start a Blog

Another important step as you get started is to put yourself out there as soon as possible. You should develop a blog and you should begin populating that with quality content, including articles, videos and more. Whether you outsource this work or do it yourself is entirely up to you. In the beginning, worry less about details like the layout of your blog and more on the basics, which is getting that content produced and distributed, and forming a presence for yourself in the competitive and dynamic marketplace known as the Internet.

In addition to your blog, you want to distribute this content around the web, as mentioned. The goals here are simple, you want to promote your blog, where you can promote yourself. You also want to lay the foundation around your online community that you are a trusted expert with valuable information, ideas and strategies to offer. In this way you'll not only help your website get found, but you'll also help build yourself up as well.

Work on developing Your Entrepreneurial Mindset

It's incredibly important that as a new entry into the field of network marketing that you really get yourself squared away in terms of your mental approach to this business. You're going to need to dedicate yourself to the task at hand, and you really need to commit, or else your results will fail to reach your expectations. You will also need to learn to productively make use of both your successes and failures. Network marketing is a business, and far too many people fail to take a true business person's approach to it.

Of course, there are many other considerations that you'll need to remember as well. But if you can get all of this taken care of then you'll be in a good position to get started. As with all other businesses, in network marketing you need to have the proper focus and mindset, and you need to have a game plan to guide yourself. So when in doubt, follow the advice of this beginners guide to network marketing.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

If you ask anybody who is successful in multi-level-marketing they will tell you that their secret to success is exposure(branding build you inc). The more leads you get the more sales they make. Good marketers spend a good amount time building a network in order to promote their products. This is because if they build a network they already have a base who they can market to and they get higher conversion rates as a result of this rather than having to seek out new customers. Remember if a prospect buys from you the first time they are more than to buy from you again.

The way to build a good network is to do it through the new model of attraction marketing. In the past, marketers worked hard to build a network. They contacted potential leads, harassed family and friends and marketed to anyone and everyone in an effort to get them to join there network. Marketers spent hundreds of hours to build a network and many of them failed in their efforts only to leave the industry after the realization that there marketing was in vain.

Now, there is a new paradigm to social marketing. It is called attraction marketing. By using attraction marketing, marketers no longer need to chase their potential leads. Instead, they attract leads into their network. It takes a lot less time and the conversion rates are higher.

Some methods that will help you save time when using attraction marketing are:

1)      Joining niche groups in social networks and providing value to them. This way, you build a reputation amongst the network and attract people to you instead of the other way around. This is now the most effective way to market your products and services. Facebook and MySpace are great examples of social networks and Twitter is a good way to communicate with them.

2)      E-Books: Write and promote e-books that offer some value to customers in your specific niche and give it away for free.

3)      Email marketing: Send e-newsletters and regular updates to people in your network according to sales statistics people need to see your offers at least 7 times before they'll buy.

4)      Offer people something FREE or special discounts and other incentives for referrals.

The main thing to remember when using attraction marketing and MLM is that when you build your network you should offer value before marketing your products and services to them. Offer the people in your network product updates, special discounts and incentives for helping you build your network.

Make sure that you communicate regularly with them and that you are there to provide advice, coaching and instruction about your products as well. You have to build a small community of your own and keep people involved in order for this to work. If you do this regularly and show yourself as a subject matter expert, people will not only be more active in your network but they will talk to their own friends and spread the word about your products. This will bring more people to your network.

Attraction marketing is a great way to promote your multi-level-networking business and if done correctly, you can save a lot of time, effort and make a lot of money in the process.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

Multi level marketing or MLM is all about generating leads. Success in this field of marketing is a numbers game. The industry average for MLM opportunities are 5%-7% conversion. This means that for every 100 people who are exposed to your product, 5-7 of them actually buy your product. Of course these numbers vary depending on the product, but you still need to get a large number of impressions in order to get more sales and become successful.

Here are 9 ways you can easily increase the number of leads for your for your MLM products:

1)      Build a website: Build an informative website that gives information about your products and their benefits. Make the site layout attractive and add pictures and testimonials and a video if possible. Make sure that the purchase information is accessible and prevalent on the website.

2)      Do SEO to make the site rank higher on Search Engines. On average, 80% of the traffic on websites comes from search engines.

3)      Do article marketing: Article marketing is a great way to promote your website and your product. There are a number of article directories online. Make a list of about 15 high ranked article directories and post articles on each. Try to post at least one article a week for the first 2 months on each of these directories.

4)      Blog: Create a blog or forums where you can discuss your product with people.

5)      Social marketing: Become a member of twitter, Facebook and MySpace and promote yourself there.(But also remember to follow the rules while promoting yourself in a natural non-aggressive way)

6)      Friends and family: Your friends and family are a great way to network and spread the word about yourself and your products.(Even though this is considered an old school style of network marketing it still can be effective if done correctly)

7)      Auto responders: Set up auto responders so that if leads email you, they get an immediate response from you with links to your site or newsletters.

8)      Keep in touch with your customers: Get in touch with customers who have bought products from you and keep offers them product updates and occasional discounts.(Remember its been proven statistically that 50 to 70 percent of customers who have brought for you in the past will buy from you again in the future)  

9)      Advertise: If you have a modest budget, you can spend money on online advertise in programs like pay per click programs and banner advertising.

 Remember, MLM is a numbers game and if you want to succeed in MLM, you have to generate a large number of leads by attracting prospects to your products. One of the best ways to do this is by setting up a social media marketing system and lead campaigns that will create an online presence for branding yourself and your business. And by doing a little bit at a time consistently on an on going basis you’re almost guaranteed to generate leads for your products and services.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

MLM or multi-level-marketing is a great way to make money online. Thousands of people make a lot of money online through MLM.And it’s a great way for companies to market their products at a low budget with distributors and sales people who can make a lucrative income by selling products for a commission.

The internet and MLM

As the internet is becoming more prevalent and the economy moves from a service based model to embracing technology, more people are looking to start their own online businesses and become independent entrepreneurs. Many of them are using MLM as a method to generate income and researching these multi-level companies should be your number one priority.

Once you are ready to become a marketer in an MLM network, you have to find the right network that suits your needs and interests. This is the key to being successful in MLM. If you don’t find the right multi-level-marketing opportunity for you, then odds are you won’t be enthusiastic when selling there products. And there’s nothing worst than a salesperson who doesn’t believe in there products or the people they’re working with.

To start with, you should look online for MLM opportunities. This is the easy part as there are scores of companies out there. Once you find a few companies that you like, make a list of them for your research.

MLM forums and blogs

Another place to find out about MLM opportunities is online forums and blogs. The good thing about the online marketing community is that they communicate with one another and like to talk about their experiences. Join these forums and blogs and make friends with people there. Go through the reviews that they have written for the products. Look for information regarding the payment structure, type of products and reliability of the company. Ask questions regarding the program and anything else that interests you.

Finally, do a Google search for each of the MLM opportunities you have listed. Sometimes, newspapers and online publications do stories on MLM opportunities and they review companies. Another question you might want to research is whether or not the company is public or private interestingly enough not to many people think about this one, but it’s definitely a good question to ask.

Researching MLM opportunities

Two of the best places to research MLM opportunities as mentioned in a previous article are digitalpoint.com and warriorforum.com.

To find MLM opportunities, you can look up sites like best-mlm-opportunities.com and mlmrankings.com.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

MLM or multi level marketing is a form of marketing where a network of people is used to sell a product. Sellers are compensated for their sales as well from the sales of people that they recruit to sell the product. This marketing strategy is very effective because it involves recruiting a network of people who will do the marketing and selling for the company and get paid only if they are successful in selling the product.

How MLM Works

The manufacturer in an MLM setup hires a distributor who will recruit sales people. The distributor finds appropriate sales people through their network and gives them the sales tools necessary to sell the product. Sales people are independent contractors who use their own network of people to market and sell the product. In the online world, it is done though web promotion as well as social media networking. Whenever they make a sale through their network, the distributor records it and give the sales people a commission for every sale. The commission can be a percentage of the cost of the product or a fixed rate for every sale.

Typically, sales people use websites, blogs, forums, E-book marketing, email marketing and other methods to sell products online. The more exposure they give to a product, the more people they will get to buy the product.

Everything in multi-level-marketing can be tracked online and typically sales people get a check at the end of every month. Some distributors set rules like a minimum monthly balance before they pay the sales people. Commissions for these sales typically range from 4%-15%. Some programs pay more but programs that involve selling expensive products normally have a low commission.

MLM And Pyramid Schemes

Multi-level-marketing is often confused with Pyramid Schemes. However, this is not true. Pyramid schemes are illegal and normally require people to stock up on products and meet minimum quotas every month in order to be a part of the network. Multi-level-marketing is different from pyramid schemes and perfectly legal.

MLM is a great way for companies to market their products effectively for a low budget. The key is to find a good distributor who has a good network of sales people. It is also a great way for good sales people to make money. While some people make a good supplemental income, there are many people who make a handsome living by being part of a multi-level-marketing network.

Has The Internet Killed MLM

There is great discussion going on right now within the network marketing industry on weather or not the internet has killed MLM. I really don’t believe that MLM will ever go away, but the internet has caused huge attrition rates because of online negative activity taking place by way of online ads, negative promotions and rumors being spread across the internet. But all in all MLM when done correctly can provide an extra stream of income for those willing to take the time and put in the work.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

By Kevin Thomas

Multi-level-marketing is a very effective way to make money online.And there are a number of companies online that offer MLM opportunities. Since this business model is very effective, many online entrepreneurs are spenting a lot of time and resources to get set up with these MLM programs and every day more and more people are joining these MLM opportunities.

Unfortunately though, just like there are a number of MLM opportunities online, there are a number of MLM scams online as well. MLM scams are increasing daily and very often, it involves you putting in hours of work for little to no reward while the company you’re working for is reaping in the rewards of your hard work. This has an adverse effect on the industry. It scares a lot of people away from the industry and it gives the MLM industry a bad name. If you look for MLM opportunities online, you will find a number of sites on the front page itself that talk about MLM scams.

If you truly want to avoid these scams, you need to do your research beforehand. Setting up your own business is like building a house, if your foundation is strong, you will have a strong house and peace of mind. Similarly, if you want to build a strong business and have peace of mind, you need to research MLM companies and make sure that your business partners of the future are the kind of people you want to work with.

Here are some ways to spot an MLM scam:

1) Websites: Take a look at these websites MLMWatchDog.org, MLMSurvivor and MLMWatchDog.com to research MLM opportunities before deciding to join one. There are a number of other similar websites, but these three sites cover a majority of problem websites as well as people's reports of bad experiences with different MLM programs.

2) Forums: There are a number of online forums that deal with MLM research also. There are too many to mention however you can look up DigitalPoint and WarriorForm to research MLM opportunities. Talk to people on these sites and ask them if they have worked with any MLM companies and find out their opinions on these companies.

3) Look for warning signs: There are certain things you should look out for with any MLM program because there are certain blatant warning signs that tell you right off the bat if the program could be a scam or not. If you experience any of the following, run for the hills:

a. Your upline sponsor is not willing to work with you.

b. The product you’re selling has low demand or a bad reputation.

c. You are asked to sell to distributors.

d. You are guaranteed a high income.

e. You are told that you can succeed if you work part time.

There are no shortcuts in MLM and it takes patience, hard work and time to make money. Remember that if someone promises you quick money for little work and it sounds to good to be true it's probably an MLM SCAM

If you do your research before you commit to any MLM opportunity, you will be saving yourself from being another one of the thousands of people who have been scammed by unscrupulous marketers in search for a quick buck.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

Return to Network Marketing MLM Home Biz main page

By Kevin Thomas

The secret to success in any MLM business is to have a lot of people in your network, and using online social networks is a good way to do this. For every 100 people who view your product, 15 to 25 people on average will see ads for the product that you’re trying to sell and 2 to 4 people will buy the product. So basically, you’re looking at a 2% rate of success and that is if your product and marketing are good.

Successful marketers are aware of these statistics and they’re constantly working to bring more prospects into there marketing funnels. They promote their products in such a way that thousands of people see their ads every week, or even every day. That way, they get enough sales to generate a high income.

In order to get a high number of people attracted to your products, savvy marketers must create a network of people and promote themselves and their business through the network. After the network is built, the marketer strategically markets the product to the people in the network by strategic marketing bulletins and updates at appropriate times. If there are too many updates, people won’t pay attention to it and if there are too few updates, they are not doing enough marketing. Good marketers should always track the response rate for each of there marketing campaigns and then tailor their marketing strategies accordingly.

In order to effectively build a network for your MLM business, you should join the following networks to begin with:

• Facebook
• Yahoo Groups
• Twitter
• Linkedin

All of these networks are very popular and Facebook and Yahoo Groups have niche sub groups within them. They also have demographic information of their users which will help you to segment your target audience better.

When you join these networks, send updates to your friends and family to join the network and ask them to let their friends know about your products. Then, contact people who fit your niche and ask them to join your network.

Use one network to promote another. For example, put up links to your Facebook and Linked in page on your Twitter page and vice versa. Put up links for all on your website. This cross promotion will help to build and promote your network. Then, when you are ready, put updates up on all networks along with links to appropriate sections of your website.

If you are persistent and constantly use networks to promote your products, your MLM business will have a lot more people who get to see your marketing efforts and your sales will constantly increase and sustain itself over a long period of time.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

Return to Network Marketing MLM Home Biz main page

OLD MLM RECRUITING STRATEGIES

Multi level marketing is currently experiencing drastic changes due to internet technology advances and social media or web 2.0 .And many of these changes are replacing the old MLM recruiting strategies of the past. In fact, recruitment or lead generation will always be the lifeblood of your MLM business. But in order to succeed in building a large network in today’s brave new world; MLM recruitment must throw out the old and embrace the new. Below you will find some of the old recruitment strategies that worked in the past which are no longer viable, along with a comparison of new MLM recruiting strategies that are being used today.

1) Pro-active communication: Recruiters keep in touch with prospects and communicate with them regarding new opportunities. They provide them with information and appropriate paperwork so that they are constantly updated about new products.

2) Set realistic recruitment goals: MLM marketers know that if they create unrealistic goals, they will not be able to keep up with them and sooner or later they will fall back and get frustrated. Good marketers set small but realistic goals and they stick to it. For example, they recruit 2-5 people per day in order to build their network.

3) Good invitations: Recruiters invite people to presentations by printing attractive invitations and providing them appropriate information about their presentations.

4) Dress appropriately: Good recruiters dress appropriately all the time so that if and when they meet a potential lead, they look professional.

5) Work on public speaking skills: MLM recruiters know that in order to market their product, they have to start with marketing themselves. So they work on their public speaking skills in order to make effective presentations.

6) Make presentations to large groups: Good recruiters make good presentations to large groups. At the end of the day, it is a numbers game and a high amount of leads doesn’t necessarily mean a high conversion rate.

7) Social networking: MLM recruiters use social networking events to market and promote themselves in order to sell there products. This used to be an effective way get in touch with a lot of potential prospects.

8) Cold calling: MLM recruiters make call lists of potential leads and periodically call them with product updates.

9) Product demonstrations: Good marketers try to set up product demonstrations so that they can demonstrate the benefits of their product to the potential sales team.

Marketers may have been successful with these techniques in the past, but these old style recruitment strategies don’t work anymore in the age of the internet.

NEW MLM RECRUITING STRATEGIES

Enter the world of web 2.0 and attraction marketing, were new MLM recruiting strategies are providing everyday people like you and the opportunity to start a online home based business by attracting prospects to you, and not the other way around.

1) Pro-active communication: Recruiters keep in touch with potential prospects though automated auto-responders and an effective e-mail campaign.

2) Set realistic recruitment goals: Any good recruiter/entrepreneur understands that setting realistic recruitment goals is a must to be successful in any business. And setting these goals for your internet business couldn’t be easier with tools such as MindMeister that will help you quickly facilitate this process.

3) Good Invitations: With the new model of attraction marketing no need to invite prospects to presentations anymore, people are attracted to you via a blog/website and content on the Internet.

4) Dress appropriately: Because the majority of the work you’ll be doing for your new internet business will be from your home in front of a laptop, shorts and a tee shirt will suffice. But you might want to dress appropriately when doing video marketing.

5) Work on public speaking skills: Effective public speaking skills are a must to promote your products or MLM opportunity. Good speaking skills is an area that all successful entrepreneurs continuously work on, weather offline or online.

6) Make presentations to large groups: No need for hotel meetings or house parties anymore. The internet now makes it possible for you to hold meetings from the comfort of your home on the web with services such as Go-To-Meeting via a Webnar.

7) Social networking: With the advent of social media MLM recruitment though various internet social sites, such as Facebook, Myspace, Twitter and many others can be a effective way to bring in leads for your business. Just remember to follow the rules and absolutely NO SPAMMING.

8) Cold calling: No need for cold calling anymore, internet attraction marketing has made it extremely easy for even the non-technical type to be successful with an online home based business.

9) Product demonstrations: product demonstrations have become a thing of the past. Once you build a web of content by way of a blog or website, article marketing, video marketing and social media, people become attracted to you by the value you offer and the relationships you make. Only then is it appropriate to offer your products or ask them to join you in business.

MLM team building and recruiting strategies have under gone a complete over haul. The old way of recruiting prospects using old school recruitment tactics are fading into the past. The internet has made it possible for the emergence of new MLM recruiting strategies that are changing the MLM network marketing industry for the better, and for the online marketers who are willing to embrace this change only good things await them in the future.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

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