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Thursday
16Jul2009

How to market your MLM business using Online Social Networks

By Kevin Thomas

The secret to success in any MLM business is to have a lot of people in your network, and using online social networks is a good way to do this. For every 100 people who view your product, 15 to 25 people on average will see ads for the product that you’re trying to sell and 2 to 4 people will buy the product. So basically, you’re looking at a 2% rate of success and that is if your product and marketing are good.

Successful marketers are aware of these statistics and they’re constantly working to bring more prospects into there marketing funnels. They promote their products in such a way that thousands of people see their ads every week, or even every day. That way, they get enough sales to generate a high income.

In order to get a high number of people attracted to your products, savvy marketers must create a network of people and promote themselves and their business through the network. After the network is built, the marketer strategically markets the product to the people in the network by strategic marketing bulletins and updates at appropriate times. If there are too many updates, people won’t pay attention to it and if there are too few updates, they are not doing enough marketing. Good marketers should always track the response rate for each of there marketing campaigns and then tailor their marketing strategies accordingly.

In order to effectively build a network for your MLM business, you should join the following networks to begin with:

  • Facebook
  • Yahoo Groups
  • Twitter
  • Linkedin

All of these networks are very popular and Facebook and Yahoo Groups have niche sub groups within them. They also have demographic information of their users which will help you to segment your target audience better.

When you join these networks, send updates to your friends and family to join the network and ask them to let their friends know about your products. Then, contact people who fit your niche and ask them to join your network.

Use one network to promote another. For example, put up links to your Facebook and Linked in page on your Twitter page and vice versa. Put up links for all on your website. This cross promotion will help to build and promote your network. Then, when you are ready, put updates up on all networks along with links to appropriate sections of your website.

If you are persistent and constantly use networks to promote your products, your MLM business will have a lot more people who get to see your marketing efforts and your sales will constantly increase and sustain itself over a long period of time.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

  • Relationship building and social skills
  • Business and financial knowledge
  • Internet web building strategies
  • Inspiration and motivational tips
  • Internet network marketing and MLM

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