Network Marketing with Magnetic Sponsoring and The Renegade

By Kevin Thomas

Many business owners of today do not succeed in connecting their online home based business to the world that is offline. The meaning of this is that the business owner does not understand that online business can be promoted using offline strategies, or they lack the knowledge to make this happen for their particular situation. In reality, many offline promotional, advertising, and marketing strategies can be more than helpful to an online-based business.

It is very simple for a person who has an internet-based business to be stuck in the world of online marketing. Nevertheless, it is very important to be well acquainted with social networking, search engine optimization, and PPC campaigns for the success of your business. In addition, there are many cost effective ways to advertise and promote your business to a large number of possible clients. However, it is never a good idea for an online business to shun away from online marketing.

Place Your Ad HereThis does not mean that you should not do forms of offline marketing or other types of traditional advertising. In truth, what this really shows is that businesses that use many different forms and types of advertising tactics are the ones who are the most successful. Including different forms of offline advertising will only increase your chance of success and is an intelligent move to broaden your company's outreach to potential clients.

You need to keep in mind that not every offline adverting tactic will work for your particular online business. The main goal for this scenario is to find that ones that will work the best for you. There is a large enough list to try out such as post cards, radio advertising, ads in the newspaper, trade magazines, as well as conferences, tradeshows and many more. So just how are you going to find the best advertising platforms for your online business?

Just the same as you would with the online marketing you use, you look for the most cost effective and efficient forms of advertising and promoting. In using search engine optimization, you are not going to want to target a broad search of "cars" when you are trying to sell "vintage car auctions in New York."

The competition you would end up facing and the cost of this plan would be too high for you. In addition to this, the viewers you end up attracting might not even be searching for what you selling and will lose interest. They might have actually been looking for "car repair shops" or even "cars with great gas mileage" or another matter pertaining to cars.

Undoubtedly, the same rules will be applicable in working with offline marketing. You are going to want to target your customers in the best way possible, so you should try to reach them in places they will most likely be found and in an environment will they will be most attentive to what you are saying to them. What this does is lower the cost of marketing, while at the same time increasing you chances of reaching new customers.

Any method of offline marketing you choose to use must be clear in the way of showing tangible benefits for the business. Simply pouring money into advertising will not get you anywhere in the long run. What you really need to do is consider what you are really trying to get done, and then create a plan to attain that goal.

Are you trying to get a thousand new names to your emailing list to increase the number of potentially new prospects? On the other hand, are you trying to advertise and market some new service or item you are releasing? Are you trying to let people know about discounts for a limited time only to attract new customers in the hope of doing more business with them over time?

Whatever it is you are trying to do, you need to first off figure out what you want the end result to be. After that is done, you can discern which ways are the best to accomplish this goal. Finding ten to twenty worthwhile prospects you may want to get involved with a tradeshow or even a conference however, attracting the most views you can to your website might mean advertising on the radio or even a newspaper.

Keep your budget and goals in mind when you are selecting a marketing plan that will suit your needs best to the goals you are trying to reach. Always remember that an online business is not restricted only to online marketing. No law written or unwritten which states a website cannot use offline methods of marketing. So now is the time to increase your online business by using offline marketing and advertising tactics.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

By Kevin Thomas

Once you realize that effective online marketing requires some communication and a good ranking with the top search engines, you have to become familiar with two very different varieties of search engine marketing: search engine optimization (SEO) and pay per click advertising (PPC). The expense and time commitment required to operate a marketing campaign using each of these methods varies, so you have to learn about them both to determine what best fits your online home based business and advertising goals.

Optimizing for the Search Engines

There are two aspects of SEO: off-page and on-page. Off-page search engine optimization requires building links pointing to your site from other high valued sites as well as various other strategies that are done off of your actual website in order to boost your own search engine ranking. On-page optimization includes producing keyword rich content and correctly naming each page of the site.

When SEO is done right, you receive an increase of "organic" traffic, which simply means people find your website through the natural means of finding you in a search engine results listing. You do not pay anyone for your ranking and placement with the search engines, so it is considered a natural and organic product of your own optimization work.

What many people do not realize at first is that it takes some time to effectively use SEO marketing strategies. Just building a new keyword-rich site is not enough to get a very high ranking with the search engines. Most sites will work consistently with a site for a year or much longer to establish themselves on the top search engines results pages. That's because SEO takes some time to correctly develop and employ so that the search engines pick up on the value and relevancy of the site.

The Pay Per Click Option

While SEO campaigns are organic, PPC requires a financial investment to secure. Instead of appearing naturally on the search results pages as recommended site, pay per click makes you a paid advertiser at the very top of the search engine results pages for particular keywords. This means your links are separated out at the top of the page or along the side of the page, while organic (free) links show up down the center of the page.

If you are thinking it's like advertising in the local paper, you're wrong. It is a bit more complicated because you are not paying just to be placed on specific keyword results pages. What you are charged for instead are the individual clicks that your links receive. So, if no one clicks your link you won't be out much but if you become extremely popular with searchers it could get quite expensive. The highest bidders are the highest ranked.

Not every business can afford to do PPC right away since it is a financial investment, but once you do get to the point you can do so, the results are noticeable right away. That is why so many people enjoy running a PPC campaign: you don't have to wait months or years to see the results!

Another big difference between SEO and PPC is that you just lose your time when an optimization mistake is made, but you lose money and time with PPC mistakes. This is why you have to set up your landing page to the best of your capability so many of those paid for visitors will become paying customers or loyal future visitors. You also need to be very selective with your chosen keywords so you pull in the right visitors.

You can see now why this is a big choice to make. Do you stick with long term free results with search engine optimization, or spring for the expense of a pay per click campaign and short term results?

Use A Combination Of SEO & PPC

Or, why not take option three and go with a blended plan? You can optimize your site for search engine optimization and also bid on keywords. This allows you to keep within your advertising budget for the pay per click aspect while still getting the long term benefits of the site optimization. Which ones you use and when you use them will likely change with time. For instance, a completely new site might require a pay per click campaign just to make the statement it exists.

You may also choose to be heavier handed with PPC if your goal is to bring in immediate sales. SEO can still be used to slowly attract and convert paying customers over time.

You will see results whether you use PPC or SEO marketing strategies, but why not mix them together and have it all? The long term reputation that optimization gives you is a perfect companion to the instant results delivered by pay per click marketing.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

By Kevin Thomas

Getting started in the world of network marketing and MLM can sometimes be overwhelming. There are many questions that you are likely trying to sort through. What are the best products and systems? How can I develop and maintain my network? What are the best promotional methods? These are just some of the common questions, and this beginners guide will help you hit the ground running.

Find a Coach and a good Training Program

One of the first and most important things that you'll need to do is find either a mentor or coach that you know you can trust, or a solid training program or system that you can learn from. This is truly paramount, because nothing in network marketing is more valuable than knowledge through experience.

When you have a mentor or invest into a training system you will be able to learn the lessons that somebody else, and potentially many other people, have already put to the test for themselves. This will enable you to avoid many common mistakes, while also opening up the doors for you in terms of always having somebody else to bounce ideas off of.

Start a Blog

Another important step as you get started is to put yourself out there as soon as possible. You should develop a blog and you should begin populating that with quality content, including articles, videos and more. Whether you outsource this work or do it yourself is entirely up to you. In the beginning, worry less about details like the layout of your blog and more on the basics, which is getting that content produced and distributed, and forming a presence for yourself in the competitive and dynamic marketplace known as the Internet.

In addition to your blog, you want to distribute this content around the web, as mentioned. The goals here are simple, you want to promote your blog, where you can promote yourself. You also want to lay the foundation around your online community that you are a trusted expert with valuable information, ideas and strategies to offer. In this way you'll not only help your website get found, but you'll also help build yourself up as well.

Work on developing Your Entrepreneurial Mindset

It's incredibly important that as a new entry into the field of network marketing that you really get yourself squared away in terms of your mental approach to this business. You're going to need to dedicate yourself to the task at hand, and you really need to commit, or else your results will fail to reach your expectations. You will also need to learn to productively make use of both your successes and failures. Network marketing is a business, and far too many people fail to take a true business person's approach to it.

Of course, there are many other considerations that you'll need to remember as well. But if you can get all of this taken care of then you'll be in a good position to get started. As with all other businesses, in network marketing you need to have the proper focus and mindset, and you need to have a game plan to guide yourself. So when in doubt, follow the advice of this beginners guide to network marketing.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

 By Kevin Thomas

If you ask anybody who is successful in multi-level-marketing they will tell you that their secret to success is exposure(branding build you inc). The more leads you get the more sales they make. Good marketers spend a good amount time building a network in order to promote their products. This is because if they build a network they already have a base who they can market to and they get higher conversion rates as a result of this rather than having to seek out new customers. Remember if a prospect buys from you the first time they are more than to buy from you again.

The way to build a good network is to do it through the new model of attraction marketing. In the past, marketers worked hard to build a network. They contacted potential leads, harassed family and friends and marketed to anyone and everyone in an effort to get them to join there network. Marketers spent hundreds of hours to build a network and many of them failed in their efforts only to leave the industry after the realization that there marketing was in vain.

Now, there is a new paradigm to social marketing. It is called attraction marketing. By using attraction marketing, marketers no longer need to chase their potential leads. Instead, they attract leads into their network. It takes a lot less time and the conversion rates are higher.

Some methods that will help you save time when using attraction marketing are:

1)      Joining niche groups in social networks and providing value to them. This way, you build a reputation amongst the network and attract people to you instead of the other way around. This is now the most effective way to market your products and services. Facebook and MySpace are great examples of social networks and Twitter is a good way to communicate with them.

2)      E-Books: Write and promote e-books that offer some value to customers in your specific niche and give it away for free.

3)      Email marketing: Send e-newsletters and regular updates to people in your network according to sales statistics people need to see your offers at least 7 times before they'll buy.

4)      Offer people something FREE or special discounts and other incentives for referrals.

The main thing to remember when using attraction marketing and MLM is that when you build your network you should offer value before marketing your products and services to them. Offer the people in your network product updates, special discounts and incentives for helping you build your network.

Make sure that you communicate regularly with them and that you are there to provide advice, coaching and instruction about your products as well. You have to build a small community of your own and keep people involved in order for this to work. If you do this regularly and show yourself as a subject matter expert, people will not only be more active in your network but they will talk to their own friends and spread the word about your products. This will bring more people to your network.

Attraction marketing is a great way to promote your multi-level-networking business and if done correctly, you can save a lot of time, effort and make a lot of money in the process.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM

By Kevin Thomas

Multi level marketing or MLM is all about generating leads. Success in this field of marketing is a numbers game. The industry average for MLM opportunities are 5%-7% conversion. This means that for every 100 people who are exposed to your product, 5-7 of them actually buy your product. Of course these numbers vary depending on the product, but you still need to get a large number of impressions in order to get more sales and become successful.

Here are 9 ways you can easily increase the number of leads for your for your MLM products:

1)      Build a website: Build an informative website that gives information about your products and their benefits. Make the site layout attractive and add pictures and testimonials and a video if possible. Make sure that the purchase information is accessible and prevalent on the website.

2)      Do SEO to make the site rank higher on Search Engines. On average, 80% of the traffic on websites comes from search engines.

3)      Do article marketing: Article marketing is a great way to promote your website and your product. There are a number of article directories online. Make a list of about 15 high ranked article directories and post articles on each. Try to post at least one article a week for the first 2 months on each of these directories.

4)      Blog: Create a blog or forums where you can discuss your product with people.

5)      Social marketing: Become a member of twitter, Facebook and MySpace and promote yourself there.(But also remember to follow the rules while promoting yourself in a natural non-aggressive way)

6)      Friends and family: Your friends and family are a great way to network and spread the word about yourself and your products.(Even though this is considered an old school style of network marketing it still can be effective if done correctly)

7)      Auto responders: Set up auto responders so that if leads email you, they get an immediate response from you with links to your site or newsletters.

8)      Keep in touch with your customers: Get in touch with customers who have bought products from you and keep offers them product updates and occasional discounts.(Remember its been proven statistically that 50 to 70 percent of customers who have brought for you in the past will buy from you again in the future)  

9)      Advertise: If you have a modest budget, you can spend money on online advertise in programs like pay per click programs and banner advertising.

 Remember, MLM is a numbers game and if you want to succeed in MLM, you have to generate a large number of leads by attracting prospects to your products. One of the best ways to do this is by setting up a social media marketing system and lead campaigns that will create an online presence for branding yourself and your business. And by doing a little bit at a time consistently on an on going basis you’re almost guaranteed to generate leads for your products and services.

Kevin Thomas is a traditional business entrepreneur who has owned and operated a building maintenance franchise for over 20 years. After finishing college and a 3 year tour in the United States Army Kevin decided that corporate America was not for him. It was at this point that his entrepreneurial journey began. With nothing more than a dream and stubbornness to succeeded he took it upon himself to figure out how to run a traditional bricks and mortar business, and after many tough years of trail and error his dream soon become a reality.Kevin is now teaching people how to develop businesses online at his blog Network Marketing Industries with the new model of attraction marketing.

Areas of Strength & Interest

• Relationship building and social skills
• Business and financial knowledge
• Internet web building strategies
• Inspiration and motivational tips
• Internet network marketing and MLM