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Distributors for the more than 140 year old Watkins Inc got some good news when they picked up a copy of the Star Tribune in Minneapolis and St Paul, Minnesota. Their company was featured in a very positive article in this newspaper.

With a picture of body oil being manufactured by Watkins included in the article, this is a great source of third party credibility in a tough economic recession where competition for distributors is fierce.

Tiny Bottles Fuel Watkins Growth

That is the title of the feature article that appeared in the Star Tribune about the company. If you are interested in reading the article in its entirety, you can do so by visiting the following link:

The Secret To Watkins Growth

Part of what is fueling Watkins growth is something that initially was a big concern to the 25,000 distributors that make up Watkins network of independent Watkins associates. It was the decision to make its products available in a retail environment.

As the article notes, Watkins products are now available in Wal-Mart, Target and a number of other big chain retail establishments.

The strategy has worked quite successfully. Since they made the decision to go retail, the company has experienced over a 30% revenue growth.

Retail Sales Driving Watkins Direct Sales Business?

It would seem like an oxymoron for retail sales to drive the sales of Watkins direct sales business. After all, why would someone buy from an independent Watkins associate when they can get the same product from their favorite retail establishment?

However, that’s exactly what is happening. The retail sales is building brand awareness for Watkins products. As a result, customers are calling the company directly to inquire if the products are available in their local neighborhood.

In turn they are driven back to the independent Watkins associate who makes the sale and services the customer directly.

This is exactly what is happening to Clem Birch, an independent Watkins associate who was interviewed for the article. Here’s what he had to say about the retail strategy…

"We have seen our business increase 15 to 20 percent strictly from people running into things in Target, Wal-Mart or some other retailer here or there," said Birch, who has sold Watkins products along with his wife, Barbara, since 1994.

"They'll call Watkins and say, 'Where's somebody in my neighborhood to buy from?' They're getting their interest generated in the retail, which is precisely how the plan is supposed to work."

As the article points out, one potential challenge to Watkins executing a retail strategy is competition from other companies. This is exactly what’s happening in the nutritional beverage industry in network marketing.

Distributors selling their favorite nutritional beverage are now discovering competing products at their local retail establishment selling for less than what they buy their products wholesale for from the company.

However, the good news is that Watkins Inc has been around for a long time. They have seen recessions and even the great depression and have still been able to grow into a multi million dollar company.

This article is a contribution from the Renegade Super Guides Program, RenegadePro, Marketing Merge Network.To find more on how you can become involved with the latest cutting edge internet network marketing strategies, tips, secretes, and training click the link above and join us today!

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