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ERIO Research is launching its brand new network marketing company in a big way. The company recently held it’s first ever pre launch convention in Dallas, Texas.

ERIO is a nutritional company that offers products in the health and nutrition marketplace. At the pre launch convention, the company revealed its company branding. It also revealed one of its main products that it will be releasing in the marketplace.

The product launched is known as EIRO Energy. It competes with many of the other energy drinks out in the marketplace, like Red Bull and others. However, unlike many of these competing energy drinks, it is made with all natural products and is significantly healthier.

ERIO Research Partners With Heavyweight Distributors Bo Short & Ty Tribble

Speaking at the pre launch convention were two of ERIO Research’s premiere founding distributors, Bo Short and Ty Tribble. Both of these gentlemen are major leaders in the network marketing industry.

Bo build a massive organization using traditional network marketing strategies and techniques. Ty is well know throughout the internet for his internet network marketing and attraction marketing strategies and techniques.

Picking up these two proven leaders is sure to help ERIO Research to be able to compete in the already crowded marketplace of health and nutritional companies already competing in the space.

It’s a strategy that has worked time after time again. Mona Vie did it by bringing on board heavyweight Orrin Woodward. Agel did it as well by bringing on top leaders like Randy Gage and Eric Worre.

Heavyweight distributors have tens of thousands and even hundreds of thousands of distributors that they have built a relationship with over the years. Wherever these leaders go, many of these distributors are sure to follow.

National Media Exposure Planned For ERIO Research In August

In addition, the company announced that they are going to be featured in the August edition of Your Business From Home magazine. Every month this publication features on newsstands all across the country a top network marketing opportunity from cover to cover.

Your Business From Home magazine is published by Darren Hardy, the same publisher for the well renowned Success magazine, which is read by hundreds of thousands of people on a monthly basis.

By being featured in a national magazine such as Your Business From Home, this is sure to provide ERIO Research with much needed credibility as the company prepares for its launch out in the marketplace.

What this will also do is provide its distributors with a third party marketing tool that they can share with their prospects. This tool will help build credibility in the mind of the prospects and will help overcome many objections from prospects concerned with the credibility of the company.

If all goes well with this launch, great things can be in stored for EIRO Research!

This article is a contribution from the Renegade Super Guides Program, RenegadePro, Marketing Merge Network.To find more on how you can become involved with the latest cutting edge internet network marketing strategies, tips, secretes, and training click the link above and join us today!

Herbalife International, one of the top network marketing companies in the world has been hit with a 2.5 million dollar lawsuit.

The plaintiff in this case is Mali Nir a customer and a distributor with the company who claims that the product caused her to suffer from chronic liver disease.

Mali lives in Israel and is suing both Herbalife International as well as Herbalife Israel, its affiliate corporation based in the country of Israel. She is seeking compensation for the health damages she has experienced that she attributes to the Herbalife product line.

Does Herbalife Products Destroy the Liver?

Herbalife markets a suite of products that are based from natural herbs. These products include nutritional supplements, weight loss products as well as other types of products in the health and nutrition industry.

However Mali Nir asserts that these products are far from health boosting and in fact are damaging to the health.

According to the lawsuit filed, her story is that she tried the products herself and even signed up as a distributor with the company so that she could promote these products to other people.

However, three years later, she discovered that she experienced severe damage to her liver. She claims that after she stop taking the Herbalife products, her liver began to work properly again. Despite this, she claims that she still has experienced numerous side affects from the initial damage that was done.

How Will This Lawsuit Affect Herbalife International?

The lawsuit will likely have little impact on the company. If the product truly causes liver damage, you would see a significant number of other customers also filing lawsuits against the company for the same claims.

In fact, it is very likely that you would see a large class action lawsuit against the company as a result of these claims.

Of course, that doesn’t mean that we won’t see a class action lawsuit filed in the future. However, one hasn’t been filed yet.

Even if the company loses the lawsuit, 2.5 million dollars is a drop in the bucket compared to the amount of money the company makes annually. The company does well over a billion dollars a year in revenue, so paying out or settling this lawsuit isn’t an issue for the company financially.

More damaging for the company would be the bad press it is going to receive as a result of this lawsuit. Many prospects for network marketing companies research the internet before making a decision to join.

News of this lawsuit is sure to spread all throughout the internet thus discouraging prospects who might of otherwise decided to become customers or distributors for the company.

The damage would be even greater should the company lose the lawsuit. However, that remains to be seen as to whether Mali Nir has a strong case against Herbalife or not.

This article is a contribution from the Renegade Super Guides Program, RenegadePro, Marketing Merge Network.To find more on how you can become involved with the latest cutting edge internet network marketing strategies, tips, secretes, and training click the link above and join us today!

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Distributors for the more than 140 year old Watkins Inc got some good news when they picked up a copy of the Star Tribune in Minneapolis and St Paul, Minnesota. Their company was featured in a very positive article in this newspaper.

With a picture of body oil being manufactured by Watkins included in the article, this is a great source of third party credibility in a tough economic recession where competition for distributors is fierce.

Tiny Bottles Fuel Watkins Growth

That is the title of the feature article that appeared in the Star Tribune about the company. If you are interested in reading the article in its entirety, you can do so by visiting the following link:

The Secret To Watkins Growth

Part of what is fueling Watkins growth is something that initially was a big concern to the 25,000 distributors that make up Watkins network of independent Watkins associates. It was the decision to make its products available in a retail environment.

As the article notes, Watkins products are now available in Wal-Mart, Target and a number of other big chain retail establishments.

The strategy has worked quite successfully. Since they made the decision to go retail, the company has experienced over a 30% revenue growth.

Retail Sales Driving Watkins Direct Sales Business?

It would seem like an oxymoron for retail sales to drive the sales of Watkins direct sales business. After all, why would someone buy from an independent Watkins associate when they can get the same product from their favorite retail establishment?

However, that’s exactly what is happening. The retail sales is building brand awareness for Watkins products. As a result, customers are calling the company directly to inquire if the products are available in their local neighborhood.

In turn they are driven back to the independent Watkins associate who makes the sale and services the customer directly.

This is exactly what is happening to Clem Birch, an independent Watkins associate who was interviewed for the article. Here’s what he had to say about the retail strategy…

"We have seen our business increase 15 to 20 percent strictly from people running into things in Target, Wal-Mart or some other retailer here or there," said Birch, who has sold Watkins products along with his wife, Barbara, since 1994.

"They'll call Watkins and say, 'Where's somebody in my neighborhood to buy from?' They're getting their interest generated in the retail, which is precisely how the plan is supposed to work."

As the article points out, one potential challenge to Watkins executing a retail strategy is competition from other companies. This is exactly what’s happening in the nutritional beverage industry in network marketing.

Distributors selling their favorite nutritional beverage are now discovering competing products at their local retail establishment selling for less than what they buy their products wholesale for from the company.

However, the good news is that Watkins Inc has been around for a long time. They have seen recessions and even the great depression and have still been able to grow into a multi million dollar company.

This article is a contribution from the Renegade Super Guides Program, RenegadePro, Marketing Merge Network.To find more on how you can become involved with the latest cutting edge internet network marketing strategies, tips, secretes, and training click the link above and join us today!

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Matol Botanical International Ltd., the oldest privately held MLM company in the country of Canada, has recently been acquired by Univera, a US based MLM company. After being in business for over 20 years, the company is now a part of Univera.

Founded back in 1984, the Matol story features Karl Jurak, a young scientist who created a health supplement designed to boost the overall health and vitality of those who take it.

Like many other MLM companies in the 80’s the company experienced rapid growth and expansion during the economic recessions of the 80’s. The company was also able to capitalize during the “critical mass” of weight loss products in the 90’s as they also offer a popular weight loss program.

How Did Matol Get Into Trouble?

Usually when a company gets acquired, it is usually because the company made some mistakes in its execution strategy. Otherwise, the company would be doing the acquiring instead of getting acquired.

Len Clements, owner of MarketWave Inc, located at www.marketwaveinc.com has some great insights into the challenges that Matol faced that resulted in the companies challenges to continue to grow. Here is some of his commentary regarding Matol’s troubles in the 90s.

“Corporate conflicts resulted in the departure of Sam Kalenuik and Anthony Jurak, both members of senior management who subsequently launched their own competing companies.”

“This was soon followed by the departure of the Boreyko family from atop their distributor ranks, who went on to found New Vision (Vemma). By the late 90s, when the entire industry's growth was slowing, Matol had also slumped considerably.”

The Details On The Univera and Matol Acquisition

Univera is actually not acquiring the entire company. Matol will still continue to operate as an independent company. The deal is for Univera to acquire the product line as well as the distributor sales force of Matol.

This means that the associates who previously were marketing and building organizations for Matol will now market and build an organization under Univera’s compensation plan.

Don’t be surprised if you see some of the former Matol distributors look for a new company to join. This is very common in mergers of MLM companies and even more so when a MLM company is acquired.

As for Matol itself, the company will still continue to operate as an independent company. However, they will focus their efforts on manufacturing and producing the product.

This is clearly a good deal for Matol as they no longer have to worry about managing a distributor sales force. In addition, they now have the potential to have all of the Univera distributors marketing their products for them.

As for Univera, the keys to making this merger work for them is their ability to retain the Matol sales force as well as their ability to merge the Matol product line into the product line that the company already has available.

This article is a contribution from the Renegade Super Guides Program, RenegadePro, Marketing Merge Network.To find more on how you can become involved with the latest cutting edge internet network marketing strategies, tips, secrets, and training click the link above and join us today!

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YTB International filed its 2008 annual report. Details provided in the report continue to fuel the speculation as to whether the company is going to be able to survive many of the recent challenges that it has faced over the last several months.

As a publicly traded company, YTB International is required to file an annual report as part of the form 10-K once a year. This report reveals the financial status of the company so investors can make informed decisions as to whether to invest in the company.

YTB Reports Revenue Growth Yet Back To Losing Money

For the year 2008, YTB reported revenue of over 162 million dollars for the year. This is up from 2007’s revenue of 141 million dollars. After finally making a 3 million dollar profit last year, YTB is back to losing money, reporting a 4.4 million dollar loss. This makes 4 out of 5 straight years since 2004 that YTB has posted an annual loss.

Also troubling is the amount of money the company makes from its distributors when compared to the amount of money that the company makes from the sale of travel. The company’s travel sales revenue is up to 27 million for 2008 from 20 million in 2007.

However, the company reports revenue of over 122 million from what it refers to as “Internet business center sales and monthly fees.” Whenever a distributor gets started in the YTB business opportunity, he or she is charged an upfront fee plus monthly fees for a travel web site.

The company also collected an additional 9.6 million in revenue from training programs and marketing materials. However, to be fair, they spent 11.3 million on these programs and materials, so they were just trying to recoup some of their costs here.

Still with over 122 million dollars being collected from the field, this is a huge concern. Based on the Amway case back in 1979 regulators like to see at least 70% of your income coming from end users. YTB is nowhere close to this number.

In addition to the financial loss, the stock has taken a nose dive trading as high as $4.19 in the 2^nd quarter of 2008 to as low as $0.19 in the fourth quarter of 2008. This is a more than 90% loss in share price for the company’s overall stock price.

Troubling Report from YTB’s Independent Accounting Firm

The company also received a troubling report from its independent accounting firm. All publicly traded companies are required to be audited by a public accounting firm.

Based on the audit, the accounting firm found a number of “material weaknesses” in the company’s overall financial reporting. Here’s what the accounting firm defines as a material weakness:

“A material weakness is a control deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be prevent or detected on a timely basis.”

What this basically means is that the financial performance, although bad, could in fact be even worse than what is being presented because the company’s financial statements are not reliable.

This troubling news along with the pending lawsuits by the attorney general in the state of California as well as former distributors spells serious trouble for YTB. It remains to be seen as to whether they will be able to overcome these challenges or not.

This article is a contribution from the Renegade Super Guides Program, RenegadePro, Marketing Merge Network.To find more on how you can become involved with the latest cutting edge internet network marketing strategies, tips, secretes, and training click the link above and join us today!

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