by Terri Stallcop

So what is an MLM Guru? Before explaining the characteristics of the wise and wealthy MLM Gurus, let me ask you a question...

Do you think MLM Guru behavior can be easily duplicated and simple to expMLM Guru Girllain?

The Story of MLM Guru Girl

Once upon a time, as in many times before, MLM Guru Girl was elegantly dressed in fine jewelry and a stunningly gorgeous silk suit. Her hair was stylish and her makeup had that airbrush look.

The music in the background of the event rocked and the surround-sound speakers seemed to raise the excitement level in the room as the sound was ever so gradually increased.

As the music gets louder, more and more people enter the huge ballroom and take their seats.

Then suddenly on the big screen is the company logo and the movie clip begins. A very well done fireworks display in the movie appears behind the logo, all synchronized to the music that by now, is really loud.

And just then, MLM Guru Girl enters the stage and approaches the microphone. More than half the crowd immediately stand to their feet - then everyone else does the same - a standing ovation.

The Story Of MLM Guru Guy

While everyone is still standing, out from behind the curtain comes the most handsome GQ looking guy you can possible imagine. He walks over and give MLM Guru Girl a hug and the crowd goes wild. Now on the big screen is MLM Guru Girl and MLM Guru Guy, LIVE and in person.

MLM Guru GuyEventually the applause dies down and everyone takes their seat waiting for the MLM Gurus to speak.

A hush falls on the crowd. The music has died down. Everyone anxiously awaits to hear about all the secrets of success that the wise and wealthy MLM Gurus will reveal.

Duplication vs. Attraction Marketing

So, what do you think? Is it easy to duplicate the attraction marketing that MLM Guru Girl or MLM Guru Guy practice to build their businesses? 

The behavior of MLM Gurus is not at all easy to duplicate yet one of the secrets of success that MLM Gurus often talk about is duplication.

Here's a popular definition of multi-level marketing duplication: "...getting a large group of people to do a few simple actions over a consistent period of time."

Although many MLM Gurus are not familiar with the term "Attraction Marketing" that does not mean that they are not good at it.  MLM Guru Girl and MLM Guru Guy are very good at attraction marketing but not the kind that is easy to duplicate.  They are also skilled in leading a large group of people to do a few simple actions over a consistent period of time but that too is not easy... until now.

Internet Marketing

Successful MLM Gurus in the first few decades of the network marketing industry didn't have access to the internet and neither did any other marketing guru.

Before the days of internet marketing, very few people in the network marketing industry had enough attraction marketing skills offline to succeed. So... most networkers soon failed. Those who did succeed were people like MLM Guru Girl and MLM Guru Guy - about 3% of all network marketers.

However, in today's internet age, even the 3% who are succeeding offline now will soon fail without understanding how to take attraction marketing to the next level. 

Let's talk about the difference between today's MLM Guru vs. tomorrow's Internet MLM Guru. What are some of the traits and behaviors of MLM Gurus?  MLM Gurus:

• Are able to handle rejection over and over again without giving up, recruiting maybe only 10 out of every 100 people they approach one on one, face to face

• Most have attractive leadership skills, charisma AND character

• Able to overcome the fear of public speaking and in fact enjoy it

• Are consumed with building the business with little time left for anything else

• They love helping others succeed

How about Internet MLM Gurus?  Well, there aren't very many but let's study their behaviors and traits. 

Internet MLM Gurus:

• Understand that leveraging the internet to build a business is a must

• They are very committed to the study of internet marketing and marketing in general

• Able to apply what they learn about internet attraction marketing and seek help when they need it

• Never pitch their deal to anyone who isn't interested, online or off

• Always strive to provide valuable information and solutions to their target market

• They love helping others succeed

Internet MLM Gurus also have more time freedom, and they become wealthy faster and easier than MLM Gurus ever could.  Only a few MLM Gurus have become Internet MLM Gurus but that is about to change.

How can you get to that next level, attracting prospects to you, helping people succeed who approach you instead of chasing after family and friends?  Learn how to become an Internet MLM Guru and get way ahead of the trend.

About the Author

Terri Stallcop RN, MSN, CNAA is a nurse and business owner. She started her career in critical care nursing, then after a few years she received a master’s degree in nursing administration.
She spent the next several years in healthcare systems as a director of nursing. Now, though “retired,” she is still building teams to promote health and wellness worldwide. As an avid internet network marketer, she is building a global business, providing internet MLM training for her team and clients.