How To Create A Landing Page - Quick, Easy, & Free!
Thursday, June 18, 2009 at 04:32PM Written by Steve Anderson
In a previous article I wrote about the importance of an autoresponder in your online business. There is no doubt that I still stand by that statement but without a landing page an autoresponder will be virtually useless.
What Is A Landing Page?
A landing page is usually one page with one definite purpose -- to collect the name and email address of the person that landed on it. Typically a landing page is very short and to the point. The structure of a landing page will usually be; strong benefit driven headline, short paragraph, a list of bullet points telling the person what they are going to get from you, and a short paragraph with a call to action (telling the visitor to put in their name and email address in the form and hit submit).
A landing page is the opening to your sales and marketing funnel. In the previous article we talked about how building a list of readers is critical for your online success. This list could be called your sales and marketing funnel, this is where you will continue to communicate with people -- providing valuable information and offers along the way.
The point of entry for a mailing list is almost always a landing page and from that point of view it is a very important part of your online business.
It is true that you can put an opt-in form on your blog or website so that people can join your mailing list but there is not a lot you can do to change that up, you are very limited. I feel that putting an image of a report that you are offering on your blog that leads to a landing page is a better option. The reason for this is because you can track how many people arrive at your landing page and continually make tweaks to the copy to increase your optin rates.
You can also install a script on your web site that will dish up 2 different versions of your landing pages so that you can test which one is performing best and continually tweak the poor performer until it beats the winner. (We'll save that story for another day as this article is all about how to quickly and easily create a landing page on the fly).
This article is really about getting a landing page up quickly without any fuss. When it comes to advertising with pay-per-click marketing there are some additional things to consider and in another article we will talk about that.
The landing page that I'm going to show you in the video below really is just to get you started so that you feel confident that it's easy to do. This kind of landing page is something you would use to have people optin from your blog or other content you have put on the web, such as an article or squidoo lens.
How To Build A Landing Page From Scratch For Free
So as you can see, it's a pretty simple thing to do. If you are unsure about web hosting and putting together a blog than you get that kind of training through the Renegade Professional training site. I haven't seen a more comprehensive training program to help people set up a marketing funnel on the Internet.
You can download NVU and get started on building a landing page straight away. All the best with it and if you want to be notified when follow articles on this topic are posted to this blog you may want to subscribe to this sites RSS feed.
This article was written by Steve Anderson
Steve is an experienced Internet marketer and a coach with a gift for taking complex info and making it clear. Since 2006, Steve has worked with Ann Sieg and her team as an active member and coach. He has created numerous mini courses to help people understand the concepts taught in the Renegade Network Marketer. Steve brings his passion and enthusiasm to The Renegade Professional where his is an active contributor to the training materials to help small business owners and network marketers succeed online.
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Michelle Moseley
Is The PPC Domination By Mike Dillard Course For Beginners?
Mike Dillard does it again with his PPC Domination Course!
This time Mike Dillard teams up with Jim Yaghi to produce the first comprehensive home study course on the subject of pay per click marketing for network marketers.
There are many courses that are available on the market today that teach you the proper way to do pay per click advertising. However, until this course was released, none of them discussed how to do it in the network marketing arena.
In fact, many of the top experts in pay per click marketing have stated in their courses that it is difficult to do for network marketing. One example is perhaps the #1 expert in pay per click marketing, Perry Marshall, the author of “The Definitive Guide to Google Adwords.”
However, with all the hype and success stories surrounding the course, there’s one question that remains.
Is PPC Domination right for beginners?
The answer is, yes it is!
Not only is PPC Domination right for beginners, the course was actually designed for beginners.
Consider the back story behind the course to understand further why this course is such a good match for people just getting started in internet network marketing.
Mike Dillard was recently asked a question by Aaron and Sophia Rashkin. If you don’t know who the Rashkin’s are, they are a couple who has been involved in the network marketing industry for 10 years building their business using traditional network marketing strategies.
Aaron and Sophia wanted to make the transition from traditional network marketing to internet network marketing. They knew Mike Dillard experienced lots of success so they decided to ask Mike the following question…
If you had to start all over in internet network marketing, what one marketing strategy would you use to build your MLM business?
Mike replied without hesitation that the strategy he would use is Pay Per Click marketing.
With that in mind, Mike decided to create a course to teach distributors how to use pay per click marketing to build their network marketing business. To help him with the course, he tapped Jim Yaghi, his personal Pay Per Click expert on his staff.
Jim designed the course with the beginner in mind. He assumes no previous knowledge regarding pay per click marketing when training on the videos that come with the course.
This means you could literally start off as a newcomer to internet network marketing with no prior experience and use the course to start generating leads right away.
In fact, consider the story of Aaron and Sophia Rashkin as proof.
Sophia tried to use pay per click marketing on her own. She figured all she had to do was create ads in Google and the leads would flow in. What she didn’t realize was that she would be paying $15 per lead.
That’s a very expensive lead! You can purchase the super premium exclusive leads from most lead generation companies for half that amount!
They contacted Mike, who referred them to Jim and they were able to get their leads down to $7.50 a lead, which is a much more reasonable price to pay for leads being generated from a pay per click marketing campaign.
Once Mike released the course, they implemented it and applied it to their business. Now because of the information they learned in the course, they generate over 100 leads a day.
Best of all, instead of paying to generate their leads, they are making money from their lead generation process. This is money that they make whether the person decides to get involved in their business opportunity or not.
So YES, the PPC Domination course is for beginners. Best of all, they offer a 60 day money back guarantee. If you aren’t generating the amount of leads you want within 60 days, you can return the course and get your money back no questions asked!
If you are serious about exploding your network marketing business using pay per click marketing, this course is a must have for your library. Order it today!
Reader Comments (3)
Landing pages are important, especially for PPC advertising where you are throwing away money if someone doesn't buy or at least subscribe to your auto-responder mailing list in order to give you an opportunity to profit at a later time. Even if you are using video sites like Adwido to attract sales, you should still be capturing emails to maximize the results of your efforts.
I have been pulling what little hair I have out this weekend trying to find out how the make a landing page. Thank God so much for bringing me to you. Atlast!!!! some one laid it out so I could follow each step. If you would look at the page I created at, http://russiancookingliliya.weebly.com, then you will see that I have done about this on just a blank page but, since weebly doesn't have an email setup, aweber is pissed and wont let me set up the email part. I am hopeing you can help me with this in suggesting a site that will have email address, a place where I can store 16 videos for free and your prayer that all of it will come together. over the last 3 weeks I have made $225. I need a blessing and this website and my wifes talent for cooking will change our lives forever if, If I can learn how to put it all together. Please let me know if you can help
Ken Drake
719-852-0782
We are almost done creating a landing page except the steps of placing the email information is not clear and I have tried to access the aweber software by purchasing a free trial for $1.00. Please let me know where to find the web tool builder for inserting the email portion on the landing page. Thank you Rose