Article Marketing Is Your "Net" and Your Blog Is The Boat!
Sunday, July 26, 2009 at 04:37PM by Terri Stallcop
Article Marketing is even more powerful if you are posting articles that actually lure people into your website or to your blog. The strategy is to link articles together with relevant keywords. Think about fishing with a net. Articles link together to form the fish net and good content lures your target market into the boat, your Flagship website!
Article Marketing Is Your Web of Content, Your NET
Thin;)
k of it like this... it's a lot like fishing with a net. Your articles lure your prospects into your part of the Net, a web of content that you deliberately weaved together for the purpose of marketing something. When article marketing is done right, prospects will search for your website.
When your articles capture the attention and interest of potential prospects, your target market, then those articles are qualified as a successful article marketing campaign.
Let's say someone finds one of your articles, say at Hubpages or Squidoo, then they should easily find another related article of yours inside it.
Isolated, stand alone articles are not part of article marketing. One article usually isn't powerful enough to market anything.
They should also find a link to your website in the author section.
Your Website Is the Boat, Your Flagship!
Just linking articles together isn't enough. Fishing with a net isn't much good if the net full of fish never makes it inside the boat.
Why? Because the boat (your blog or website) is the most effective location for your sales fu;)
nnel.
Since article marketing means you have something somewhere for sale, something of value that your prospect will want to buy, then you must set up shop.
The very best place to do that is to build a shopping mall inside the ship, your Flagship! You see, if we try too hard to sell inside an article, it looks like, sounds like and probably is... hype. We are using lures, not hooks. Most people online are trying to hook people into buying with a lot of hype.
If, inside your article marketing campaign, you never try to hook your target audience with hype, it will be so refreshing that they will hangout inside the Net next to your Flagship waiting to get onboard!
About the Auth
or
Terri Stallcop is a nurse and business owner. She started her career in critical care nursing, then after a few years she received a master’s degree in nursing administration.
She spent the next several years in healthcare systems as director of nursing and now, though “retired,” she is still building teams to promote health and wellness worldwide.As an avid internet network marketer, she is building a global business, assisting others in learning network marketing online.
Reader Comments (5)
Terri,
Your absolutely correct when you speak about article marketing. Its always best practice not to sell hype, but to be true in the revelation of content.
I can remember when you first visited my-site, and I received your comment about my content.
You know Terri that was my momentous moment in appreciation for understanding article marketing.
Always speak from the heart...
Thank you Terri,
Donna Wells
You've hit the nail on the head Terri with a great article.
Not only is article marketing one of the best ways to get free traffic to your site it also helps for getting incoming links to drive your site to the top of the search engines.
It's all about filling a need, solving a problem or adding to someone's knowledge base. Article marketing can fulfill all of those criteria.
As you brand yourself through excellent content, you attract trust and respect which are 100% what attraction marketing is all about.
Keeping It Real
People are bombarded with SO much information these days. It becomes hard for them to decipher the true from the false. There are ads everywhere promising this and that. Sometimes they deliver, but often it's hype. Keeping our articles real, plus knowing where to spread our "net" out, will have us gathering the most "fish" into our "boat".
Thanks Terri
Michelle Moseley
Drawing attention to your Flagship
Strategic article marketing will draw your audience, your market, through your net of content closer to the flagship, the central marketing site, your blog or website.
Terri, the analogy fits very well and continues to underscore the importance of providing true value to your niche market in all content linking to the core of your marketing. Leave hype out of the equation.