Write and Grow Rich through MLM Article Marketing
Tuesday, September 16, 2008 at 10:06PM
One of the best strategies you can use to market your MLM business is the strategy of article marketing.
Article marketing serves as an excellent way to generate leads that are high quality to you to promote your product, services or MLM business opportunity.
Article marketing is when you either create or have someone else create short articles that are about topics of interest your target market would be interested in.
These articles are then posted to various locations on the internet to attract prospects to your business.
Here are four steps to help you write and grow rich through MLM article marketing.
Step #1 – Determine Your Target Market
The first step to writing effective articles for recruiting is to determine your MLM target market.
Your target market consists of the type of people you want to attract to your business. People who would be most interested in your products or business opportunity.
For example, suppose you are in a travel related MLM company. Your ideal target prospect is going to be one of two types of people. First, you are looking for people who like to travel. Second, you are looking for people who would be interested in a business opportunity.
Step #2 – Do Keyword Research
Once you identify your target market, the next step is to do keyword research to determine what type of words or phrases your target market is searching for.
You do this by using a good keyword research tool.
One tool that is very helpful for this is the Google Adwords Keyword Research tool. This tool allows you to type in a keyword and returns the entire list of top searched for terms and phrases related to the keyword you typed in.
Here is the URL for the Google Adwords Keyword Research tool:
https://adwords.google.com/select/KeywordToolExternal
Step #3- Determine the Topic You Will Write about in Your Article Marketing
The third step is to determine the topic that you will write about.
Using the list of keywords you generate from your keyword research, identify the topic you will write about.
For instance, using our travel MLM company scenario, one of the keywords you may have identified is low cost flights.
As of the time of this article using our keyword research tool we find that this phrase gets over 18,000 searches a month on average.
So what article topics can you write about that will incorporate the phrase “low cost flights?”
Perhaps you might want to write an article that gives strategies for how to find low cost flights.
You may want to write an article that reviews the top 5 websites for finding low cost flights.
Whatever topic you select, you want to make sure it incorporates the keywords and phrases in the article itself.
Step #4 - Write an Article about Your Topic that Indirectly Promotes Your MLM Company
The fourth step is to write the article. You want to make sure the article you write about indirectly promotes your MLM company.
If you write an article about finding low cost flights, you can mention that you can save money on flights by joining your travel company and earning commissions on your own travel.
You want to be careful and make sure the article doesn’t simply become a pitch fest for your company. Otherwise people will be turned off by it and then won’t visit your website for more information.
Make sure at the conclusion of the article you write a brief blurb about you and your company with a link to your website. This is typically referred to as the author bio or resource box.
Alternately, if you don't like to write or don't have the time, you can hire a freelance writer to write the content for you.
Step #5 – Decide Where to Post Your Article - in Article Directories, Blogs, Ezines and Other Locations on the Internet
The final step to writing articles is to post your articles all over the internet. You want to post your articles to article directories, blogs, ezines and anywhere else on the internet where your target market might go.This is when you actually publish your content to content sharing sites.
This is a good time to mention that you never want to use duplicate content.
Doing this will get your articles listed in the search engines for the keywords and phrases related to your MLM company.
When potential prospects search for these keywords, they will find your articles, read them and, if they like your material, visit your website. 
To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.
Reader Comments (1)
Excellent article on article marketing,we always have to remember in this new world of intellectual distribution that content is king.The best way to promote yourself and your MLM or primary business opportunity is to own your part of the internet.
Step #4 stood out to me as the most important consideration when developing your article marketing strategies.It is extremely necessary not to be boastful, direct or pushy when writing articles about your business opportunity.
But it is important to provide valuable information for your searchers or prospects surrounding what ever particular area that a person might be looking for when they come across your articles.You have to give people a reason to make there own decision and you do that by over delivering and giving people more than they expect.