Write and Grow Rich through MLM Article Marketing

Sunday

Jul262009

Article Marketing Is Your "Net" and Your Blog Is The Boat!

Sunday, July 26, 2009 at 04:37PM

by Terri Stallcop

Article Marketing is even more powerful if you are posting articles that actually lure people into your website or to your blog. The strategy is to link articles together with relevant keywords. Think about fishing with a net. Articles link together to form the fish net and good content lures your target market into the boat, your Flagship website!

Article Marketing Is Your Web of Content, Your NET

Think of it like this... it's a lot like fishing with a net. Your articles lure your prospects into your part of the Net, a web of content that you deliberately weaved together for the purpose of marketing something. When article marketing is done right, prospects will search for your website.

When your articles capture the attention and interest of potential prospects, your target market, then those articles are qualified as a successful article marketing campaign.

Let's say someone finds one of your articles, say at Hubpages or Squidoo, then they should easily find another related article of yours inside it.

Isolated, stand alone articles are not part of article marketing. One article usually isn't powerful enough to market anything.

They should also find a link to your website in the author section.

Your Website Is the Boat, Your Flagship!

Just linking articles together isn't enough. Fishing with a net isn't much good if the net full of fish never makes it inside the boat.

Why? Because the boat (your blog or website) is the most effective location for your sales funnel.

Since article marketing means you have something somewhere for sale, something of value that your prospect will want to buy, then you must set up shop.

The very best place to do that is to build a shopping mall inside the ship, your Flagship! You see, if we try too hard to sell inside an article, it looks like, sounds like and probably is... hype. We are using lures, not hooks. Most people online are trying to hook people into buying with a lot of hype.

If, inside your article marketing campaign, you never try to hook your target audience with hype, it will be so refreshing that they will hangout inside the Net next to your Flagship waiting to get onboard!

About the Author

Terri Stallcop is a nurse and business owner. She started her career in critical care nursing, then after a few years she received a master’s degree in nursing administration.

She spent the next several years in healthcare systems as director of nursing and now, though “retired,” she is still building teams to promote health and wellness worldwide.As an avid internet network marketer, she is building a global business, assisting others in learning network marketing online.

Terri Stallcop |

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Tuesday

Sep162008

Tuesday, September 16, 2008 at 10:06PM

One of the best strategies you can use to market your MLM business is the strategy of article marketing.

Article marketing serves as an excellent way to generate leads that are high quality to you to promote your product, services or MLM business opportunity.

Article marketing is when you either create or have someone else create short articles that are about topics of interest your target market would be interested in.

These articles are then posted to various locations on the internet to attract prospects to your business.

Here are four steps to help you write and grow rich through MLM article marketing.

Step #1 – Determine Your Target Market

The first step to writing effective articles for recruiting is to determine your MLM target market.

Your target market consists of the type of people you want to attract to your business. People who would be most interested in your products or business opportunity.

For example, suppose you are in a travel related MLM company. Your ideal target prospect is going to be one of two types of people. First, you are looking for people who like to travel. Second, you are looking for people who would be interested in a business opportunity.

Step #2 – Do Keyword Research

Once you identify your target market, the next step is to do keyword research to determine what type of words or phrases your target market is searching for.

You do this by using a good keyword research tool.

One tool that is very helpful for this is the Google Adwords Keyword Research tool. This tool allows you to type in a keyword and returns the entire list of top searched for terms and phrases related to the keyword you typed in.

Here is the URL for the Google Adwords Keyword Research tool:

https://adwords.google.com/select/KeywordToolExternal

Step #3- Determine the Topic You Will Write about in Your Article Marketing

The third step is to determine the topic that you will write about.

Using the list of keywords you generate from your keyword research, identify the topic you will write about.

For instance, using our travel MLM company scenario, one of the keywords you may have identified is low cost flights.

As of the time of this article using our keyword research tool we find that this phrase gets over 18,000 searches a month on average.

So what article topics can you write about that will incorporate the phrase “low cost flights?”

Perhaps you might want to write an article that gives strategies for how to find low cost flights.

You may want to write an article that reviews the top 5 websites for finding low cost flights.

Whatever topic you select, you want to make sure it incorporates the keywords and phrases in the article itself.

Step #4 - Write an Article about Your Topic that Indirectly Promotes Your MLM Company

The fourth step is to write the article. You want to make sure the article you write about indirectly promotes your MLM company.

If you write an article about finding low cost flights, you can mention that you can save money on flights by joining your travel company and earning commissions on your own travel.

You want to be careful and make sure the article doesn’t simply become a pitch fest for your company. Otherwise people will be turned off by it and then won’t visit your website for more information.

Make sure at the conclusion of the article you write a brief blurb about you and your company with a link to your website. This is typically referred to as the author bio or resource box.

Alternately, if you don't like to write or don't have the time, you can hire a freelance writer to write the content for you.

Step #5 – Decide Where to Post Your Article - in Article Directories, Blogs, Ezines and Other Locations on the Internet

The final step to writing articles is to post your articles all over the internet. You want to post your articles to article directories, blogs, ezines and anywhere else on the internet where your target market might go.This is when you actually publish your content to content sharing sites.

This is a good time to mention that you never want to use duplicate content.

Doing this will get your articles listed in the search engines for the keywords and phrases related to your MLM company.

When potential prospects search for these keywords, they will find your articles, read them and, if they like your material, visit your website.