Does MLM Guru, Dani Johnson, Make Sense for Internet Network Marketers?
Tuesday, July 28, 2009 at 10:12PM 
Dani JohnsonDani Johnson is an MLM guru, and a well known author, speaker, and trainer in the network marketing industry. Many people have heard her inspirational story of going from living out of her car with $2.03 to her name to earning her first million in two years by the age of 23. There is no doubt Dani Johnson is a highly regarded MLM guru, but how do you know if she is the expert for you to follow?
What Does Dani Johnson Teach?
Dani Johnson focuses on teaching people a wide variety of skills including: leadership, motivation, spirituality, time management, financial freedom, relationship marketing, prospecting and closing skills, and the four personality types. The foundation for her training and coaching is Christian based. She shares her faith openly and consistently.
Dani Johnson Script BookOne of Dani Johnson’s most popular products is the Script book. The Script Book is a collection of the words, phrases, and questions that Dani Johnson personally used to recruit 30-100 people a month into her MLM. It includes CDs so you can hear Dani Johnson role playing with people using her scripts, and demonstrating her tone and posture used while recruiting.
Dani Johnson offers a wide range of resources, including live seminars, workshops, coaching, books and CDS. Dani also hosts free live weekly conference calls and provides free recorded conference calls on her website.
Does Dani Johnson Work for Internet MLM?
One of the greatest strengths of Dani Johnson’s approach is her understanding that network marketing is a relationship business. In her training, she focuses on building a strong rapport with her prospects and finding out what people are looking for in an opportunity. She asks meaningful questions, making people feel appreciated, and showing genuine interest in what they are saying.
However, there is still a missing link.
Where do you get the leads? You still need quality prospects to talk to. Like many other MLM gurus, Dani Johnson’s methods rely on working warm market, purchasing cold leads, or using the 3-foot rule.
What if you were to combine Dani Johnson’s relationship marketing skills with the new methods of attraction marketing?
With attraction marketing, you generate your own highly targeted prospects. Dani Johnson teaches you how to build a lasting relationship with people. Let’s face it. The Internet can be an impersonal place. You have to know how to connect with people. She also teaches you leadership and self-development skills.
Even if you can generate a ton of leads, you have to know how to bring out the best in yourself and in others. This is true for any business, and MLM is no exception, whether it is done offline or online.
About the Author
Cindy SchulsonHi! Cindy Schulson here. I left an exciting international career to start a family, and it was then that I discovered network marketing. After five years of working warm market and cold leads, I finally discovered attraction marketing.
Now I’m a SuperGuide and am in the process of being certified by the International Coaching Academy. My focus is on helping people get results faster by leveraging their strengths and creating a solid foundation for success. In order to attract people to you, you have to understand who you want to attract, how to attract them and what makes you different so that people will want to work with YOU. It’s all about working smart and learning how to make attraction marketing work for you!
